Posts Tagged ‘education’
Tweetworks TV Episode 52 – Red Sox, Innovation, Social Media and Grammar
Click Here for iPhone Version or Subscribe on iTunes
Opening Day
The Red Sox won their home opener and all is right in the universe. Is there a Tweetworks group for your MLB team? If not, why not? Set one up.
I also posed a few questions during the show for you to tweet about. Think innovation, grammar and social media.
Featured Groups and Discussions:
- Red Sox Nation (created by Chad Northrup) – All Sox, all the time…
- Innovation (created by Stephen Shapiro) – I watched a great TED Talk video on the use of innovative design in the newspaper industry. It got me thinking about this same approached might be used in other industries. What do you think?
- Grammar Fascists United (created by ewangee) - Deeply reactionary bored bores. Seeing this group created made me wonder if it isn’t time to roll out some new grammatical rules that apply to social media communication. Are the rules that applied to Hemingway applicable to the blogger orTwitter user?
- Social Media (created by Avi Joseph) – Social Media And Web Strategists. Having received two alumni magazines in the last few days I couldn’t help but wonder why the education industry isn’t using social media to its fullest potential? If any industry should be able to knock it out of the park it’s the United States’ college system. But here I am getting alumni magazines and phone calls to donate. I log in to the Boston University Alumni community site and there is no Facebook, LinkedIn of Flickr integration. I don’t see anycontextual ads for relelvant products like BU t-shirts for my kids or even articles about college planning for the little ones. The natural affinity of the high school and colllege experience has provided this industry an obscenely unfair advantage in leveraging social media but they seem to be dropping the ball.
Tweetworks TV Episode 46 – Austin, Education and SEO
Click Here for iPhone Version or Subscribe on iTunes
Lot’s of stuff today.
Austin
I find myself more curious than ever about Austin’s gravitational pull on Boston’s best and brightest. Over the last year or so we’ve lost Aaron Strout, Peter Kim, Bryan Person, and John Johansen to Austin. Why is this? It’s easy to blame Heather Strout as she made the move in 2004 but I suspect there’s something else going on.
Upcoming Tweetups
Content + Context + Links = Tweetworks Power (aka Google Juice)
An often overlooked benefit of tweeting on Tweetworks is the potential SEO contribution (often called Google Juice). While tweeting on Twitter (via Twitter.com or other standard Twitter clients) will gain you some serious personal branding juice it often adds little weight your site’s Google ranking. This is because the general Twitter time line lacks density of relevant content and context. When you tweet from a Tweetworks group you are creating content on a page rich in contextual relevance.
Example: My good friends Joselin Mane and Rachel Levy who are using @BostonTweetup (check out their new show) to tweet about Boston area events would benefit immensely from posting their tweets in the BostonTweeters group. First, there are 238 members in the group, as of this post, who are either from the Boston area or interested in connecting with people from the Boston area. By posting from the group it creates an inbound link from a page about Boston (with keywords Events, Tweetup, Twitter, Boston Area) which has lots of fresh relevant content with a ton of inbound and outbound links. Remember, every post from Tweetworks to Twitter has an inbound link back to the group and the thread in which it was originated.
Additionally, Tweetworks users have the option to receive email and/or Twitter direct message (DM) notifications of group activity. So, instead of hoping that their intended audience (followers) just happen to see their tweet in the stream, they can post it where people are not only looking for such information but also where they’ll be prompted to go check out the post.
Featured Groups:
- ESLJHS117 (created by @melissaleon) – Mrs. Leon’s ESL CLass. Very innovative use of a Tweetworks group for education.
- BentleyTweeters (created by @bderusha) – Bentley University Students and Alumni
- CoursewareDevelopment (created by @tedkopp) – Attention all web developers, instructional designers, content developers, graphics developers, technical writers, editors, programmers, managers, and others interested in this subject: if you create or use web-based training, this is your group!
