Tweetworks

I spoke at a Nashoba Valley Chamber of Commerce event yesterday on the topic of using social media in a local business. The event was hosted at the Devens Common Center which is on part of the old Fort Devens. It’s a very cool place.

Huge thanks to Melissa Fetterhoff for inviting me to speak. It was a great honor.

Feel free to email me or tweet me at @MikeLangford if you like me to speak at your event.

Notes:

• Ed Manzi of Fidelity Bank (event sponsor) introduced me.
• I mentioned my post about creepy Twitter listening in response to a question from an audience member.
• If you need help customizing your Facebook presence for your business you should consider contacting Cappy Popp and John Maver of Thought Labs.
• Check out Gary Vaynerchuk’s interview on CNN. I used his “virtual cocktail party” analogy during my presentation. Gary offers a few other answers to the “Why use social media?” question.
• If you hate to write, don’t have the time to write or feel your writing needs some work, hire a professional writer like Jeff Cutler. Jeff can help you create robust content for your blog and other social media platforms.
• Attend social media events lke: Social Media Breakfast, PodCamp, and Tweetups. They’re not just for geeks and PR professionals. They are the perfect venues for you to meet other people interested in the topic.

This panel discussion features Mike Langford of Tweetworks, Cappy Popp of Thought Labs, Karen Rubin of Hubspot, and Rachel Happe of The Community Roundtable.

Case Study Featured in this Video: Shoestring Magazine as presented by Meghan Udell.

The event was produced by Girls in Tech and moderated by Kate Brodock of The Other Side Group.

Huge thanks go out to Microsoft for hosting the event in their amazing space in Cambridge, MA.

How can you use Tweetworks for business?

In episode 20 of Tweetworks TV Mike Langford takes you through a few examples of how two new users, @CoffeeCupNews and @BurnTees, can leverage the topical groups on Tweetworks to engage their target market. The most important thing to realize Mike says, is that the conversational focus of Tweetworks means that your target market is self identifying and making easier for you to find them and interact in ways that are relevant to your business. While listening on Twitter and building a big following can be good, going right to the conversations that meaningful to your customer is much smarter and efficient. It is also much more likely that your message will be heard because Tweetworks group toon out the noise.

If you are a marketer or business owner Mike recommends that you get involved in leading the conversations on the relevant Tweetworks groups now while they in their early stages. Establish yourself as a thought leader and go to person by tweeting every day in the groups that matter to you most.

Featured Groups:

1. Coffee (created by @CoffeeCupNews) – Do you enjoy a nice cup of coffee or are you raging caffeine fiend who’ll do almost anything for a fix? In either case tweet it up about favorite roast, coffee shop or use this group a support network for your addiction. Jason was brilliant to not name this group CoffeeCupNews and instead opt for naming it just Coffee. It is a much broader term and should allow for a much larger audience.
2. T-ShirtJunkee (created by @MikeLangford) – If you think collared shirts are evil then this group is for you. One of the longest threads (funny) in Tweetworks history was started by @Pleasedressme (@garyvee and @ajv‘s T-Shirt joint). The show sort of evolved into a Gary Vaynerchuk infomercial with so many references but the examples worked well. BurnTees has an opportunity, if he is smart about his use of Tweetworks, to engage with the printed tee wearing public on the same level of PleaseDressMe.

Mike also mentioned that @chrisandrew is coming to Boston in February. A Chacarero trip is in order for all you foodies. The BBQ Chicken, extra hot, ranks as the number one sandwich on the Mike Langford list of World’s Greatest Sandwiches. Would you like to join us?